MEDIARIFIC CREATES ANIMATED PAINTINGS FOR THEMED RESTAURANT IN TIMES SQUARE, NYC

Located in Times Square, NYC, the Jekyll & Hyde Club is a haunted restaurant, bar and social club where guests eat, drink and socialize among the unusual and bizarre.  When the Club was completely renovated in 2012, Mediarific produced animated "haunted" paintings to enhance the guest experience.

"I keep watching it and it is really cool.  I can not wait to see the next ones," wrote D.R. Finley, (proprietor and creator of this unique entertainment and culinary experience), after viewing the first of a total of seven paintings created for the club.

Each painting takes about half an hour to transform, resulting in over 250 minutes of animation.  These effects were carefully designed so that guests would sense something was subtly different about the paintings each time they glanced up.  Over the course of the entire meal, diners notice the complete transformation.