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Chimelong Ocean Kingdom OPENS

4/1/2014

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Chimelong Ocean Kingdom opened just after the Chinese New Year in 2014, and is proving itself to be a high quality, world-class tourist attraction, already garnering 5 entries into the Guinness Book of World Records and top accolades from within the themed entertainment industry. 
"Chimelong Ocean Kingdom is widely regarded as a gamechanger, in terms of product quality, originality and as a proving ground for east-west collaboration." 
- Judith Rubin, InPark Magainze
Renaissance Entertainment provided concept design and art direction to Guangdong Chimelong Group, in creating four attractions for Chimelong Ocean Kingdom.  Attraction Design Services was subcontracted by Renaissance, and Mediarific in turn was subcontracted to produce animated concept art.

Mediarific's team, led by creative director Jeff Cappleman and supervising animator Emerson Frota, created a full 11 minute 3D pre-visualization of the "Deep Sea Odyssey" dark ride attraction.  This dark ride attraction actually passes in and around the massive, record breaking aquarium - unlike any other of it's kind in the world.

The pre-visualization went above what was expected and included full-color animatics of the media sequences, animated gobos with passenger activated interactive lighting effects, and simulated video of guests in the ride vehicle enjoying and interacting with ride elements.  
"We started this project with a certain budget and a tight schedule.  They were aware that the budget was not where it should be for the quality that was delivered.  Jeff delivered and they were happy with the results....it was certainly above and beyond the budget, and the schedule, and on top of that - change after change after change 
that our clients requested at the final hour.  Jeff continued to come through with revisions and get us what we needed for our client. 

We never worried about Jeff’s competency, reliability, and execution since we have had a working relationship with him for 14 years and know his excellent work ethic...

...Jeff is a pleasure to work with, he comes through when you wouldn't expect that he would."

- Kenneth Eff, Attraction Design Services
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