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Chimelong Ocean Kingdom OPENS

4/1/2014

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Chimelong Ocean Kingdom opened just after the Chinese New Year in 2014, and is proving itself to be a high quality, world-class tourist attraction, already garnering 5 entries into the Guinness Book of World Records and top accolades from within the themed entertainment industry. 
"Chimelong Ocean Kingdom is widely regarded as a gamechanger, in terms of product quality, originality and as a proving ground for east-west collaboration." 
- Judith Rubin, InPark Magainze
Renaissance Entertainment provided concept design and art direction to Guangdong Chimelong Group, in creating four attractions for Chimelong Ocean Kingdom.  Attraction Design Services was subcontracted by Renaissance, and Mediarific in turn was subcontracted to produce animated concept art.

Mediarific's team, led by creative director Jeff Cappleman and supervising animator Emerson Frota, created a full 11 minute 3D pre-visualization of the "Deep Sea Odyssey" dark ride attraction.  This dark ride attraction actually passes in and around the massive, record breaking aquarium - unlike any other of it's kind in the world.

The pre-visualization went above what was expected and included full-color animatics of the media sequences, animated gobos with passenger activated interactive lighting effects, and simulated video of guests in the ride vehicle enjoying and interacting with ride elements.  
"We started this project with a certain budget and a tight schedule.  They were aware that the budget was not where it should be for the quality that was delivered.  Jeff delivered and they were happy with the results....it was certainly above and beyond the budget, and the schedule, and on top of that - change after change after change 
that our clients requested at the final hour.  Jeff continued to come through with revisions and get us what we needed for our client. 

We never worried about Jeff’s competency, reliability, and execution since we have had a working relationship with him for 14 years and know his excellent work ethic...

...Jeff is a pleasure to work with, he comes through when you wouldn't expect that he would."

- Kenneth Eff, Attraction Design Services
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Best Ride of 2008 Opens - Featuring Animation Created by Mediarific

7/1/2009

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Industry experts laud Hard Rock Park's "Nights in White Satin - The Trip" as the best dark ride experience of 2008, and compared it favorably with dark ride classics such as EPCOT's "Journey into Imagination."
"Take -- for example -- Nights in White Satin: The Trip. Guests entered this dark ride by passing through a beaded curtain. And after they'd been issued a pair of 3D glasses, these people were then sent on a recreation of a psychedelic experience (acid trip). This multi-sensory attraction...was cited by many in the themed entertainment industry as the best ride of 2008."
-- Josh Young of ThemeParkUniversity
“My favorite attraction was Nights in White Satin: The Trip…The Trip is both unique and daring among dark rides. It is not interactive and there are no gags jumping out at riders, but rather it is a mind-bending journey that weaves between reality and illusion.”
- Paul Ruben, Park World Magazine
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“Hard Rock Park and Sally Corporation have done a masterful job creating an immersive, dream-like soundscape that brings the song to life. With its eye-popping visuals and stunning effects, Nights in White Satin: The Trip is near Disney quality…and quite trippy.”
- Arthur Levine, About.Com
Mediarific created all of the CG animated media content featured in the attraction, including:
  •  video for the speed tunnel
  •  animated CG smoke which forms human faces
  •  a dancing girl in bright chromadepth stripes
  •  exploding lava
  • various animated silhouettes which were projected onto white curtains
  • a celestial maiden projected onto a thermal screen (water vapor) which the ride vehicles pass directly through 


“When working as the Senior Designer at Sally Corporation on the top dark ride attraction at one of the newest theme parks in the world, I approached Jeff for concept art, storyboards and to develop the CG animation which would be used extensively in the final ride. 

The turnaround time that he provided was excellent and I let everyone at Sally know that.

While at Sally, all his final renderings were boarded in my office and up for all to review. Everyone who viewed them was very impressed and I heard nothing but very positive comments.

I have since left Sally but continued to work on the dark ride and have now seen Jeff’s diligent work come to final fruition and it is excellent.  Jeff certainly went above and beyond what we expected for the budget.”



- Frank Fruscello, Principal and Owner, Attraction Design Services

Although Hard Rock Park is a ghost of the past, you can still see the ride courtesy of Sally Corporation.  They posted the following video on Youtube to allow you to get a taste of the full ride experience:
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