Most visitors agree that the highlight of Hard Rock Park's signature dark ride attraction is the "speed tunnel" - a long semi-cylindrical shaped room featuring projected imagery that creates the illusion of high-speed travel. Similar to the effect of movement that you feel in a stationary IMAX theater, the rich, colorful imagery surrounds the viewer in almost every direction in this innovative dark ride.
This 65-foot-long tunnel is the first of it's kind in the world, and what's more, the entire tunnel is illuminated by a single projector.
Mediarific's creative director, Jeff Cappleman, storyboarded, supervised and produced the animated CG media content.
Software development lead, Albert Ho, researched and engineered the custom rendering algorithm. Rick Xu led the pre-visualization, modeling and texturing teams, and supervising animator Allen LeCorre led the lighting/rendering crew, and the team of animators to deliver the media ahead of schedule, within budget, and ready for soft opening.
Working together with Backstage Technologies, and directed by Attraction Design Services, the speed tunnel CG animation was created for Sally Corporation and Hard Rock Park.
This 65-foot-long tunnel is the first of it's kind in the world, and what's more, the entire tunnel is illuminated by a single projector.
Mediarific's creative director, Jeff Cappleman, storyboarded, supervised and produced the animated CG media content.
Software development lead, Albert Ho, researched and engineered the custom rendering algorithm. Rick Xu led the pre-visualization, modeling and texturing teams, and supervising animator Allen LeCorre led the lighting/rendering crew, and the team of animators to deliver the media ahead of schedule, within budget, and ready for soft opening.
Working together with Backstage Technologies, and directed by Attraction Design Services, the speed tunnel CG animation was created for Sally Corporation and Hard Rock Park.
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