Located in Times Square, NYC, the Jekyll & Hyde Club is a haunted restaurant, bar and social club where guests eat, drink and socialize among the unusual and bizarre. When the Club was completely renovated in 2012, Mediarific produced animated "haunted" paintings to enhance the guest experience.
"I keep watching it and it is really cool. I can not wait to see the next ones," wrote D.R. Finley, (proprietor and creator of this unique entertainment and culinary experience), after viewing the first of a total of seven paintings created for the club.
Each painting takes about half an hour to transform, resulting in over 250 minutes of animation. These effects were carefully designed so that guests would sense something was subtly different about the paintings each time they glanced up. Over the course of the entire meal, diners notice the complete transformation.
Industry experts laud Hard Rock Park's "Nights in White Satin - The Trip" as the best dark ride experience of 2008, and compared it favorably with dark ride classics such as EPCOT's "Journey into Imagination."
"Take -- for example -- Nights in White Satin: The Trip. Guests entered this dark ride by passing through a beaded curtain. And after they'd been issued a pair of 3D glasses, these people were then sent on a recreation of a psychedelic experience (acid trip). This multi-sensory attraction...was cited by many in the themed entertainment industry as the best ride of 2008."
“My favorite attraction was Nights in White Satin: The Trip…The Trip is both unique and daring among dark rides. It is not interactive and there are no gags jumping out at riders, but rather it is a mind-bending journey that weaves between reality and illusion.”
“Hard Rock Park and Sally Corporation have done a masterful job creating an immersive, dream-like soundscape that brings the song to life. With its eye-popping visuals and stunning effects, Nights in White Satin: The Trip is near Disney quality…and quite trippy.”
Mediarific created all of the CG animated media content featured in the attraction, including:
“When working as the Senior Designer at Sally Corporation on the top dark ride attraction at one of the newest theme parks in the world, I approached Jeff for concept art, storyboards and to develop the CG animation which would be used extensively in the final ride.
Although Hard Rock Park is a ghost of the past, you can still see the ride courtesy of Sally Corporation. They posted the following video on Youtube to allow you to get a taste of the full ride experience:
Most visitors agree that the highlight of Hard Rock Park's signature dark ride attraction is the "speed tunnel" - a long semi-cylindrical shaped room featuring projected imagery that creates the illusion of high-speed travel. Similar to the effect of movement that you feel in a stationary IMAX theater, the rich, colorful imagery surrounds the viewer in almost every direction in this innovative dark ride.
This 65-foot-long tunnel is the first of it's kind in the world, and what's more, the entire tunnel is illuminated by a single projector.
Mediarific's creative director, Jeff Cappleman, storyboarded, supervised and produced the animated CG media content.
Software development lead, Albert Ho, researched and engineered the custom rendering algorithm. Rick Xu led the pre-visualization, modeling and texturing teams, and supervising animator Allen LeCorre led the lighting/rendering crew, and the team of animators to deliver the media ahead of schedule, within budget, and ready for soft opening.
Working together with Backstage Technologies, and directed by Attraction Design Services, the speed tunnel CG animation was created for Sally Corporation and Hard Rock Park.